The importance of video has never been greater. More companies are launching video marketing campaigns, more small businesses are achieving success because of video and the growth of video influencers has been phenominal.
With the increased use of Instagram, Snapchat and TikTok, customers have moved on from sharing texts and even pictures. They want videos and they want to share videos.
79% of consumers prefer watching video to reading about a product and the average user’s positive experience with a video increases their purchase intent by 97% and brand association by 139%.
Video reviews have been proven to increase conversion by 20%, reduce returns by 15% and increase organic traffic by as much as 157%
Veview Group Limited
71-75, Shelton Street